Design Concepts and Definitions

If you are not a designer or familiar with different design concepts and definitions, this article is for you. We want to make sure you understand everything we are trying to say about our services. For this reason, we explain different design concepts that we use on our website. 


Brand Audit

A brand audit examines your brand’s position in the marketplace, the customer’s mind, and the industry compared to the competition. The brand audit evaluates the brand’s strengths and weaknesses and how to strengthen your position. It enables your brand to focus on existing customers and potential customers to meet their needs and expectations.

Brand Identity

Brand identity is the collection of all visible elements of a brand, such as colors, design, and logo, that identify and differentiate the brand in the customers’ minds. When creating a brand identity we try to find something that gives a brand a personality and something that people can associate themselves with. It also shapes customers’ impressions of a company and builds trust and loyalty. Having a solid brand identity is essential to receive benefits such as customer loyalty, brand recognition, customer trust, and growth.

Brand Strategy

A brand strategy is a plan that includes specific, long-term goals that can be achieved with the development of a successful brand. A well-defined and executed brand strategy affects all aspects of a business and is directly linked to consumer demands, emotions, and competitive environments. It is used for a company to create a specific image of itself in the minds of current and potential customers. When a company has executed a successful branding strategy, people know without being told who the company is and what they do.

Tone of Voice

Tone of voice is how a brand communicates with its audiences and determines how people perceive the messaging. It represents the business’s underlying beliefs and values, not through what is communicated but how it is communicated. Tone of voice gives your writing character authority and can help promote your brand messaging.

Print Collateral

Print collateral is any form of printed communication material used to promote a company’s service or product. This can include brochures, business cards, promotional items, direct mail, etc. Print collateral can be an efficient way to market your business because people can feel and touch your brand, creating an emotional connection to develop customer relationships.

Visual Design

Visual design is the aesthetics of everything related to a brand and its strategically implemented related materials like imagery, colors, typography, shapes, and more. An appealing visual design enhances usability and improves the website’s user experience. Successful visual design also engages users and helps build trust and interest in a brand.

Web & App


Wireframing is a process where designers sketch potential solutions for an interactive product. When wireframing, we create low fidelity sketches of the structure and flow of possible design solutions. A wireframe focuses explicitly on space distribution and prioritization of content, functionalities, and intended behaviors. For these reasons, wireframes usually do not include any styling, colors, or graphics.

CMS Implementation

CMS is a content management system (CMS). A CMS is a software tool used to create, update, and delete a website’s content. The content consists of imagery, text, video, audio, and other forms. CMS is used to manage content, and it allows multiple contributors to create, publish and edit.

Design System

A design system is a complete guide for a design project consisting of rules, principles, constraints, and best practices. The main component of a design system is usually a complete set of reusable UI components. Design systems help implement consistent UI easier, provide higher quality, and better communication with developers. 


Electronic commerce (E-commerce) refers to creating an online store to sell products and services.

Experience Design

Experience design is an approach that centers on people’s experiences inclusive of all users across all aspects of service, product, or event. Experience design focuses on creating experiences that delight users instead of focusing on usability alone. Experience design is based on how the user feels when they experience it and how their feelings influence outcomes, perceptions, and memories after use. To create meaningful experiences that your customers want to engage in, you need to understand and discover what your customers find value in.

Full Stack Development

Full-stack development refers to the complete depth of a web application, both front end (client-side) and back end (server-side). Full-stack Developers can design complete web applications and websites.

Interactive Prototyping

Interactive prototyping is a process of testing design ideas by building an interactive experience that helps verify design decisions before development starts. The purpose is to identify problems and areas that need improvement early so that necessary changes can be made before developing to meet user expectations and demands.

Performance Optimization

Performance optimization is the process of improving web performance. Web performance is the speed at which web pages are downloaded and displayed on the user’s web browser. Web performance optimization is the field of knowledge about improving web performance on a website.

Technical Strategy

A technical strategy is a collection of essential decisions to guide technology and associated factors in achieving business or end-user outcomes. It involves technology choices, process, organization design, and cultural elements.

User Experience (UX)

User experience, also called UX design, is designing products that provide purposeful and relevant experiences to users. User Experience surrounds all aspects of the end-users interaction with a company, including their services and products.

Social Media


Design animation is digital imagery with movement to complement a digital design. Good design animations are delightful and functional, an addition that boosts the overall usability of a website or an app.

Content Design

Content design is about communicating information in the best way for the user to consume it. When designing content efficiently, we create, update, evaluate and review the content at all stages of the end-to-end user journey.

Content Strategy

A content strategy is about planning, developing, and managing content (audio, visual, and written) to achieve business goals. An efficient content strategy attracts the target audience at every stage of the process and creates engagement after purchase or interaction with your service.

Email Campaign

An email campaign is a marketing effort that reaches out to many recipients at once using email. Email campaigns are designed to reach current or potential customers and provide relevant offers and valuable content. Email campaigns can help build deep and trusting relationships with consumers.

Paid Social Media

Paid social media involves paid placement of advertising on popular social media platforms. It helps grow revenue and target a specific sub-audience to increase brand awareness.

Reporting and Analytics

Web analytics and reporting is a practice that we do to understand the performance of a website and what we can do to optimize it. The focus is on identifying measurements based on user and organizational goals to determine the success and failure of these goals. Once we have collected the data, we organize and create reports that show valuable insights on how the website can be improved to optimize performance.

Search Engine Optimization (SEO)

Search Engine Optimization, also called SEO, is the traffic to a website or a web page from search engines. SEO includes a set of different practices designed to better the appearance and ranking of websites in organic search results.


When referring to photography as one of our services, we can help add value to your website and your digital marketing with high-quality photos, either by creating a library of photos that you can use or by hiring a professional photographer that takes photos of your team, locations, products, customers and events.


Creative use of video in web design or digital marketing is an excellent interactive way to present products, services, or a brand. Videos are efficient and powerful tools for visual communication as they deliver direct and clear messages to a broad audience and focus viewers on something particular.

This website uses cookies to ensure you get the best experience on our website.